Reach & Traffic

Web traffic is one of the most important metrics to measure performance and success online. What are the most popular websites? How long do internet users spend online and what are the types of content they engage most with? What kind of devices are used to go online and how has this changed in the past few years? After battling it out with Yahoo since 2006, Google claimed the top spot as the most popular website worldwide in 2010 and has held on to the position ever since, generating approximately 81 billion monthly visits at its peak.

Most visited website worldwide
Share of global web traffic via mobile
Share of mobile web traffic in Nigeria

Market leaders

What are the most popular online websites?
Most popular websites worldwide as of June 2021, by total visits (in billions)
Further details: Visit original statistic

Google, Facebook, Amazon… these names are familiar to online users. Apart from being some of the biggest tech companies, the websites belonging to these digital giants are also consistently ranked among the most popular web properties online. Search platform is the most visited website worldwide with more than 66.5 billion monthly visits from global online audiences in December 2020. Google’s video platform is ranked second with 20.4 billion visits per month.

Digital traffic

Online traffic varies by vertical
Distribution of online time spent on selected content categories in the United States as of June 2019, by platform
Further details: Visit original statistic

Desktop browsing is no longer automatically the most popular method of accessing online content. In the United States, gaming and social media content already generate more than 90 percent of traffic via mobile devices, with other industries following suit. Education, government, and family services are still mostly accessed via desktop, but this is expected to change due to the impact of the COVID-19 pandemic.

Segment outlook

Mobile is the way forward
Mobile internet traffic as percentage of total web traffic in August 2021, by region
Further details: Visit original statistic

In early 2021, mobile accounted for more than half of global online traffic and this trend is constantly accelerating. Some regions which have traditionally lagged in fixed-line online development are considered mobile first – in Africa, over 65 percent of web traffic comes from mobile phones, with many online users not having access to desktop devices at all. North American online usage is still predominantly via desktop.

Industry Definition

Statista offers a wide range of statistics on internet reach and traffic. In this section, users can find global and country-specific internet penetration rates, information on consumer IP traffic, and comprehensive web traffic projections alike.

The platform provides relevant insights into the latest online usage trends and internet traffic patterns. Up-to-date information on desktop and mobile data traffic can be found along with visitor numbers and market shares for leading internet conglomerates. Based on these and other key performance indicators, Statista also identifies the most visited websites, multi-platform web properties, and the most popular mobile apps worldwide.


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