Health & Hygiene

Retail sales in the health and hygiene segment cover a wide range of products in a variety of stores, drugstores being the primary format. Typically, in a drugstore, consumers can find beauty care and cosmetics, skin care and hair care, and oral and feminine hygiene products, as well as non-medication health products such as supplements, minerals, and vitamins. Some OTC drugs are also available in drugstores.
Additionally, perfumeries and opticians are part of the health and hygiene retail sector.

OTC drug retail sales in the United States
36.5 billion USD
Per capita sales in health and personal care stores in the United States
1,044 USD
Drug store with the highest customer loyalty in the U.S.

Market size

Combining health and personal care
Market value of hygiene products and tissue in the United States from 2015 to 2020 (in million U.S. dollars)*
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Health and hygiene retail is a broad concept that encompasses everything from drugstores and pharmacies to stores that specialize in the selling of health products like vitamins and supplements, as well as personal care, cosmetics, and beauty products. In the United States, the boundaries between the health care and personal care market are more blurred than they are in Europe, as retail chain stores such as Walgreens and Walmart also provide pharmacy services and fill prescriptions.

Health expenditures in the U.S.
Personal care market in Europe
Beauty and personal care market e-commerce in the U.S.

Market segments

Drugstores: a versatile format
Pharmacy and drug store sales in the United States from 1992 to 2020 (in billion U.S. dollars)
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The market for health and hygiene product retail is reflected in the concept of drugstores. In Europe, drugstores are typically retail stores that sell personal care and hygiene products, beauty care and cosmetics, and in the case of some countries, OTC drugs and non-prescription health products like vitamins and supplements. Unlike their European counterparts, U.S. drugstores and chains like Walgreens and Walmart provide pharmacy services as well.

Drug store and pharmacy market in the United States
Pharmacy care in the UK
Cosmetics industry in the United States

Industry trends

Masks and hand-sanitizers: signifiers of the corona crisis
Monthly retail sales of health and personal care stores in the United States from January 2017 to November 2021 (in million U.S. dollars)
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The coronavirus (COVID-19) pandemic not only transformed consumer priorities and habits, but also their shopping lists. Health and hygiene retail is perhaps the leading market to have felt the consequences of this. Particularly in the first few months of the pandemic, previously niche products such as face masks and hand sanitizers experienced a sharp sales growth In the United States, health and personal care stores recorded increased retail sales, especially in the final quarter of 2020.

Share of the public who have worn a face mask
Dollar sales growth of health-related consumer packaged goods items in the U.S.
Coronavirus impact on the retail industry worldwide

Industry leaders

No. 1 in pharmacy retail and drugstores: Walgreens-Boots Alliance
Leading drug stores in the United States in 2020, based on retail sales (in billion U.S. dollars)
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The global market for health and hygiene retail has Walgreens Boots Alliance at its forefront. The American company operates in the wholesale of pharmaceuticals and pharmacy retail segments. It owns the drugstore chains Walgreens in the United States and Boots in the United Kingdom. In the U.S., there are 8,965 Walgreens stores spread across the country. In the United Kingdom, Boots retail and beauty care stores are available in 2,276 locations.

CVS Health
Rite Aid

Industry definition

The health and hygiene segment comprises a variety of products that are primarily sold in drugstores and perfumeries. These products are beauty and personal care items such as fragrances, makeup, hair care and coloring products, sunscreen, toothpaste, bath products, and nail care. Health care products such as masks, sanitizers, supplements, vitamins, minerals, and OTC medication are also included.
Statista's content on health and hygiene retailers provides an overview of pharmacy, perfumery, and drugstore retail globally as well as in the United States and Europe. Data on health and hygiene retail also includes product-specific macro-economic indicators such as retail sales, consumer price index and consumer expenditure of the key consumer goods items in this industry.


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