Parks & Outdoors

Outdoor recreation refers to any recreational activity that takes place in an outdoor setting. These activities can be carried out for the enjoyment and challenge, for health and fitness reasons, to develop social and team building skills, and for the appreciation of nature and the outside world.

Parks and outdoor recreational activities have a considerable economic impact on various markets. Amusement and theme parks, for example, generate revenue into the millions, with companies such as Disney and Six Flags leading the way.

Merchandise, recreational vehicles (RV), equipment, food, and other consumables make up most of the remaining income within the industry. Participation rates, attendance, and individual preferences gathered via surveys provide data which helps to support existing and future businesses involved in these fields. This industry is one more heavily impacted by the COVID-19 pandemic and future data will show just how much it has been hit.

Market size

Amusement and theme parks push the market
Leading amusement and theme park companies worldwide in 2015, by revenue (in billion U.S. dollars)
Further details: Visit original statistic

Outdoor recreational activities cover a wide field of interests. From an economic standpoint, amusement and theme parks are of most interest. On a global scale, Disney Parks and Resorts generates the highest revenue by far, followed by Universal Studios Theme Parks, and OCT Parks in China. Other companies such as SeaWorld Entertainments Group and Six Flags Entertainment Corporation also compare on a financial level.

Camping & RV industry
Amusement & Theme parks

Market segments

Camping, amusement parks & outdoor activities
Most popular outdoor activities in the United States from 2009 to 2020, by number of participants (in millions)
Further details: Visit original statistic

Even though amusement and theme parks are economically more impactful, public parks and wildlife also provide opportunities for outdoor recreational activities. Depending on regional circumstances, winter sports, hunting, or camping are possibilities for people to spend time outdoors and spend money on their preferred hobby

Recreational vehicles (RV), fishing equipment, tents, sleeping bags and many more are outdoor products which have a significant impact on this market.

Amusement & Theme parks in Europe
Winter sports
Hunting & Wildlife Viewing

Industry trends

Sports, parks & holidays
Frequency of purchasing camping items in the United States in 2016
Further details: Visit original statistic

Walt Disney attraction parks have generated the highest revenues among attraction parks and look continue to do so in future. Spending on national parks come mostly from lodging, followed by non-local day trips and outside park camping.
Waterparks tend to be most successful in the U.S., Brazil, China, and Germany. It has yet to be seen how heavily the COVID-19 pandemic will have impacted the Parks & Outdoors industry, especially since these industries rely on public gatherings.

Park tourism in the U.S.
Hiking in France
Attractions in Netherlands

Industry leaders

Disney on top
Leading amusement park chains worldwide in 2019, by total attendance (in millions)
Further details: Visit original statistic

The leading company in the Parks & Outdoors industry is Disney, thanks to its hugely successful amusement parks. Most public and wildlife parks are endorsed by governmental institutions, so other economic aspects of the industry come from equipment, apparel, and consumables.

Nike is by far the leading company for outdoor apparel, with it succeeding mostly in the sports segment, but also in outdoor clothing. The outdoor furniture market is largest in the U.S., India and China.

Leading amusement parks chains worldwide
Waterparks in the U.S. by attendance

Industry Definition

The Parks & Outdoors industry covers market that are directly connected to recreational activities in the great outdoors. Financial data focuses on theme parks and amusement parks, as well as related products such as equipment, recreational vehicles, boats, and related metrics such as visitor numbers and park attendance. Parks can mainly divided into theme parks, amusement parks, water parks, and public or wildlife parks.

Camping also plays a considerable part in this particular industry, and travel, transportation, FMCG (fast moving consumer goods) and lodging, among others, also impact the recreational outdoor industry.
Visits to public parks has been increasing in Europe especially, but the COVID-19 pandemic will most likely have a heavy impact on this industry due to the shutdown of public gathering in many countries.


Get in touch with us. We are happy to help.
Statista Locations
Contact Vianny Gutierrez-Cruz
Vianny Gutierrez-Cruz
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Associate Director - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)